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Overview
The financial health of Northstar Goods, reconciled across commerce, costs and acquisition.
Net revenue
€171,460
12.4% vs prior
Gross profit
€120,022
9.8% vs prior
Net profit
€53,302
18.6% vs prior
Profit margin
31.1%
2.1% vs prior
Orders
2,348
8.3% vs prior
Average order value
€73.02
3.7% vs prior
Ad spend
€41,760
6.2% vs prior
Blended ROAS
4.4x
0.4% vs prior
MER
4.1x
0.7% vs prior
CAC
€38.40
4.1% vs prior
Refund rate
3.1%
0.8% vs prior
Returning customer rate
28.6%
1.9% vs prior
Revenue, gross profit & net profit
Daily performance for the selected period
Cost breakdown
Where net revenue was allocated
COGS€51,438
Ad spend€41,760
Shipping€13,420
Fees & taxes€9,400
Other€2,140
Top products by profit
Current alerts
Cloud Runner margin is below 20%
Refunds and Meta spend reduced margin to 17.4%.
Essential Crewneck is losing money
Net loss is €420 for the selected period.
Core Training Shorts may stock out
41 units remaining · approximately 9 days of cover.