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Stainless Travel Bottle
STB-20 · 302 units in stock · product-level profitability
Gross revenue
€15,552
2.3% vs prior
Net profit
€5,934
1.15% vs prior
Profit margin
40.4%
2.1% vs prior
Units sold
486
6.8% vs prior
Revenue and profit trend
Cost breakdown
COGS€51,438
Ad spend€41,760
Shipping€13,420
Fees & taxes€9,400
Other€2,140
Variant performance
Black / M184 units46%
Navy / L141 units43%
Stone / M112 units39%
Advertising performance
Meta Ads€1,7274.1x ROAS
Google Ads€1,0994.7x ROAS
TikTok Ads€3142.9x ROAS
Refund reasons
Fit or sizing42%18 orders
Changed mind31%13 orders
Quality expectation17%7 orders
Inventory forecast
Current stock302 units
Estimated cover19 daysHealthy
Sell-through72%This period