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Marketing
Compare acquisition channels and campaigns against contribution profit.
Ad spend
€41,760
6.2% vs prior
Blended ROAS
4.4x
0.4% vs prior
MER
4.1x
0.7% vs prior
New customer CAC
€42.10
3.4% vs prior
Channel comparison
Revenue is shown beside spend and contribution profit
| Channel | Spend | Revenue | ROAS | CAC | Contribution profit |
|---|---|---|---|---|---|
| Meta Ads | €18,420 | €74,840 | 4.06x | €39 | €18,320 |
| Google Ads | €15,340 | €69,710 | 4.54x | €35 | €21,740 |
| TikTok Ads | €8,000 | €26,620 | 3.33x | €51 | €4,780 |
| Direct & organic | €0 | €30,290 | — | — | €8,462 |
Campaign profit
What changed
Cloud Runner margin is below 20%
Refunds and Meta spend reduced margin to 17.4%.
Essential Crewneck is losing money
Net loss is €420 for the selected period.
Core Training Shorts may stock out
41 units remaining · approximately 9 days of cover.