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Essential Crewneck
EC-044 · 128 units in stock · product-level profitability
Gross revenue
€20,410
14.1% vs prior
Net profit
-€420.00
7.05% vs prior
Profit margin
-2.2%
3.4% vs prior
Units sold
314
6.8% vs prior
Revenue and profit trend
Cost breakdown
COGS€51,438
Ad spend€41,760
Shipping€13,420
Fees & taxes€9,400
Other€2,140
Variant performance
Black / M184 units46%
Navy / L141 units43%
Stone / M112 units39%
Advertising performance
Meta Ads€4,4224.1x ROAS
Google Ads€2,8144.7x ROAS
TikTok Ads€8042.9x ROAS
Refund reasons
Fit or sizing42%18 orders
Changed mind31%13 orders
Quality expectation17%7 orders
Inventory forecast
Current stock128 units
Estimated cover12 daysHealthy
Sell-through72%This period