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Cloud Runner
CR-105 · 23 units in stock · product-level profitability
Gross revenue
€23,270
8.6% vs prior
Net profit
€3,564
4.3% vs prior
Profit margin
17.4%
2.1% vs prior
Units sold
179
6.8% vs prior
Revenue and profit trend
Cost breakdown
COGS€51,438
Ad spend€41,760
Shipping€13,420
Fees & taxes€9,400
Other€2,140
Variant performance
Black / M184 units46%
Navy / L141 units43%
Stone / M112 units39%
Advertising performance
Meta Ads€3,9824.1x ROAS
Google Ads€2,5344.7x ROAS
TikTok Ads€7242.9x ROAS
Refund reasons
Fit or sizing42%18 orders
Changed mind31%13 orders
Quality expectation17%7 orders
Inventory forecast
Current stock23 units
Estimated cover7 daysReorder soon
Sell-through72%This period